Hey there! If you’re looking to upskill in digital marketing, you’re in the right place.
This 8-week training program will teach you how to build a website, rank on Google with SEO, create high-performing content, run profitable Facebook & Instagram ads, generate leads with email marketing, and analyze data for business growth—all in a practical, easy-to-follow way with real-world applications.
1- What digital marketing is and how it works.
2- Understanding different channels: SEO, social media, PPC, email marketing.
3- Setting clear marketing goals and defining your target audience.
4-Introduction to essential tools like Google Analytics, Google Ads, and Facebook Business Suite.
1- Choosing the right domain name and hosting.
2- Setting up WordPress and customizing your theme.
3- Installing essential plugins for SEO, security, and performance.
4- Creating your first landing page optimized for conversions.
1- Keyword research: Finding the right keywords to rank for.
2- On-page SEO: Optimizing titles, meta descriptions, and content.
3- Off-page SEO: Building backlinks and increasing authority.
4- Technical SEO: Site speed optimization, mobile responsiveness, and indexing.
5- Introduction to Google Search Console and Google Analytics for tracking SEO success.
1- Creating blog posts, videos, and infographics that engage.
2- Copywriting strategies to attract and persuade your audience.
3- Developing a content calendar and distribution plan.
4- Repurposing content for multiple platforms.
5- Understanding brand storytelling and how to write for SEO.
1-Setting up and optimizing your Facebook Business Page.
2- Understanding Facebook’s algorithm and how to increase engagement.
3- Creating high-converting Facebook ads: Images, copy, and targeting strategies.
4- Retargeting campaigns to bring back potential customers.
5- Analyzing Facebook Insights to measure success.
1- Setting up and optimizing an Instagram Business Profile.
2- Content strategy: Posts, Reels, Stories, and IGTV.
3- How to use hashtags, captions, and engagement tactics to increase reach.
4- Running successful Instagram Ads for lead generation.
5- Working with influencers and brand collaborations to grow faster.
1- How to build and grow an email list with lead magnets.
2- Writing high-converting email copy that drives action.
3- Understanding email segmentation and personalization.
4- Automating email campaigns with tools like MailChimp and ActiveCampaign.
5- Analyzing email metrics: Open rates, click-through rates, and conversions.
1- Using Google Analytics to track website performance.
2- Understanding social media analytics to improve engagement.
3- Measuring ad performance and optimizing for better ROI.
4- Setting up A/B testing for continuous improvement.
5- Creating detailed reports to measure growth and success.
✅ Learn from Industry Experts – Get insights from professionals who work in the field.
✅ Practical, Hands-on Learning – Apply what you learn with real projects and exercises.
✅ Up-to-Date Digital Marketing Trends – Stay ahead with the latest strategies and tools.
✅ Earn a Digital Marketing Certificate – Boost your career or start freelancing.
✅ Intership @BeaPromotion for best students